Email Intelligence
You can see open and click rates. What you can't see is whether the audience is actually changing — and that's the number the business is paying for.
From the Upcoming Book
Your reports show what happened, rarely why. The book turns scattered email data into decisions you can defend — get the first chapters and launch updates.
Services
From the Audit to experimentation to dashboards a team decides from — systems that replace gut feeling, not adjectives.
From the Blog
What everyone does produces what everyone gets. Average practice buys you average results.
From the Blog
Having dashboards isn't being data-driven. Changing the decision when the data says so is.
From the Blog
A subject-line test moves open rate a point or two. Who you send to can double engagement. Optimise the bigger lever.
Most engagements start with the Email Intelligence Audit — it shows which of the work is actually worth doing. Then we go where the gaps are.
The fastest way to see where your email performance is really won or lost. A fixed-scope diagnosis that finds the gaps your reporting can't — and tells you which of everything else is actually worth doing.
Learn more →Turn the findings into decisions. A focused working session that leaves you with priorities, ownership and a roadmap your team actually believes in — not another report to file.
Learn more →A senior partner in the work, not a deck. Hands-on where it counts — audience intelligence, data and dashboards, growth experiments — pointed at the decisions that move revenue.
Learn more →Get your email programme genuinely ready for AI. We fix the missing context and decision logic first — because AI won't fix shallow email data, it will only scale shallow decisions.
Learn more →The shift
Reporting — today
Intelligence — the goal
From email reporting to email intelligence.
Upcoming Book
The book behind the method: how to read email as a system, not a scoreboard — and turn scattered campaign data into decisions you can defend. It's the case for treating email as intelligence rather than reporting, with the frameworks to actually do it. Join the waitlist for the first chapters and a heads-up the day it launches.
Most email programmes measure the size of their list and call it progress. A larger list of people who don't want to hear from you isn't an asset — it's a liability that hasn't shown up on the invoice yet.
Most email teams have more data than they've ever had. Most of them are more confused than they've ever been. These two things are not a coincidence.
The campaign everyone points to as the big win might be telling you almost nothing useful. Here's why.
Short, specific notes for people who run real email programmes: audience intelligence, experiments that settle arguments instead of starting them, and the signals classic reporting can't see. Sent when there's something worth your time — never on a schedule, never filler.